Calling all writers who are serious about getting published


Build Your Author Platform

Your roadmap to authentic & effective author marketing on the internet



“It is a joy to work with Crystal Ellefsen. She’s brilliant, thoughtful, resourceful, and creative. She’s made countless invaluable suggestions for how I could communicate more effectively with my audience.”


Gretchen Rubin testimonial

Dreaming of becoming a published author?

Then you’re going to need an author platform!

Building visibility and having a direct connection to your ideal readers is the key to: 

  • Landing a literary agent & publisher
  • Signing your first and all future book deals
  • Selling more of your books 
  • Seeing your name on the bestseller lists 

And ultimately? 

Putting YOU in control of your writing career.

But even though you know you need an author platform ― actually building one is more paralyzing than staring at a blank page. 

Determined to make your author dreams come true, you top up your coffee, plop down at your desk and try to start your platform― 

Only to get overwhelmed by All.The.Things the internet screams you need. 

Email newsletter. Website. Instagram. Twitter. Podcast. Blog 

Where do you even start?! 

Even when you get the courage to create a social media account and press publish on your website, then comes the bigger problem ― knowing what to say. 

Coming up with a compelling narrative and intricate backstories for all your characters? Piece of cake. 

Writing about yourself in a way that doesn’t feel self-promotional and icky? Hello writer’s block!

Worst of all? 

Figuring out how to piece the fractured pieces of your platform together is stealing time and creative energy away from writing your book. 

And since you have no clue whether the hours you’re spending on social media or trying to create a website is actually paying off…

…your efforts slowly trickle down to nothing.

The result?

You’re left with a half-completed website and lackluster social presence you’re too embarrassed to send anyone to. 

And with no thriving author platform to appeal to literary agents and publishers, you can feel your dream of seeing your name on the bestsellers list slipping further and further away. 

Before you give up all hope, let me tell you a little secret from an industry insider.

Those authors you see lining the bookstore shelves and hanging out consistently on the bestsellers list?

All of them started in the exact same position as you are now with zero visibility and a non-existent platform. 

The reason they’re getting the 5-star reviews and successful launches isn’t because of luck or overnight success. 

It’s because they invested the time to strategically build an author platform BEFORE they launched their book. 

By putting in the work to understand their ideal reader, show up consistently online, and nurture their connection to their audience…

They were able to build a solid foundation they can continue to leverage to sell more books and land more publishing deals! 

But while building an effective author platform does take time and hard work, it doesn’t have to feel like a dreaded chore OR steal focus from your writing. 

And I’m going to show you how!


Build Your Author Platform

Your roadmap to authentic author marketing on the internet so you can land a literary agent and sell more books -- at any stage of your career!

Inside Build Your Author Platform, you’ll find everything you need to start building and growing your author platform.

Rather than overwhelm you with “all the things,” this course prioritizes the foundational elements you need in place BEFORE you publish your book so you can:

🎉 Get a resounding yes from literary agents

🎉 Attract and grow your audience of ideal readers

🎉 Officially launch to an engaged audience who can’t wait to support you and pre-order your books 

Over the course of 8-videos, you’ll get crystal clear on your goals and your ideal reader so you can strategically focus your efforts on the marketing platforms that are effective, sustainable, and fun! 

AND you’ll also walk away with a 6-month Author Platform Content Strategy (AKA an actionable plan) detailing the next best steps to confidently get your platform up and running!

Using this course you will...

  • Identify your author goals so you know exactly what you’re working towards
  • Gain a crystal clear understanding of your ideal reader and where to find them
  • Craft a stand-out bio you can splash across your website and social media
  • Create a cohesive presence across your website, social media, and email marketing
  • Brainstorm fresh ideas & actionable steps on how to grow a community of readers you can launch to
  • Confidently show up online because you’ll no longer feel the ick of self-promotion
  • Create a comprehensive 6-month Author Platform Content Strategy outlining everything you need to do to grow your platform

To be clear, Build Your Author Platform isn’t a bloated course that’ll distract you from your writing time OR force you to spend hours on social media.

Instead, this course contains the practical tools & strategies that’ll help you grow your platform in a way that’s efficient and fuels your creative process.

And since I know how sacred your time is, I intentionally designed this to be a concise, self-paced course that complements your busy schedule.

Each video is around 1 hour with 30 minutes of homework time at the end. You have the freedom to watch one lesson per day and be done in 8 days. Or you could watch one per week and be done in 8 weeks. It’s up to you!

Every lesson also includes reflective writing prompts to help you get crystal clear on your next steps. PLUS sanity-saving worksheets (AKA editable Google Docs) that’ll save you hours and hours of time.

Here’s a peek at what we’ll cover:


Lesson 1: Introduction to Content Marketing for Authors

You’ll discover:

  • What an *effective* author platform is and why you need one
  • The basics of building an author platform
  • What a content marketing strategy is and how to build one that’s authentic to you.


Lesson 2: Your Bio & Defining Success

You’ll discover:

  • What your goals are and what success means to you
  • How to show up online to promote your book without feeling icky and sleazy
  • Exactly what you want to be known for
  • How to craft your author bios (and how to use it effectively across your website and social media accounts)
  • The most effective call to actions (CTAs) for your bios


Lesson 3: Understanding Your Audience

You will:

  • Do a deep dive into exactly who your ideal reader (so you know who you’re talking to)
  • Learn the best places to discover data on your existing fans (so you know who’s already interested in your work!)
  • Discover how to best reach your ideal reader so you can identify the best marketing platforms to focus on


Lesson 4: Creating a Successful Author Website

You’ll discover:

  • The key components to include on your author website
  • The most effective CTAs to use on your website (and where to place them)
  • How to determine where your website visitors are coming from (so you know where to focus your marketing efforts)
  • SEO goals for your website
  • The key types of content to include on your website


Lesson 5: The Essentials of Email Marketing

You’ll discover:

  • Why you need to start emailing your audience
  • The core elements of email marketing
  • The key email marketing terms you need to understand
  • The type of emails you can send throughout your writing career
  • How to create the structure of your newsletter
  • How to craft your email newsletter strategy


Lesson 6: Making Social Media Fun and Effective

You’ll discover:

  • The benefits of social media marketing for authors
  • The most important social media terms to understand
  • How to create a personalized social media strategy without spending hours on social media
  • The type of content you should post on social media
  • How to make social media a fun and stress-free process


Lesson 7: Strategies For Growing Your Platform

You’ll discover:

  • What it really means to “grow” your platform
  • How to effectively experiment with different growth strategies
  • How to measure and track what’s working and what’s not!
  • How to create an outreach marketing strategy
  • How to craft an effective podcast pitch so you can get in front of other people’s audiences
  • A cheatsheet for how to nail your next author interview


Lesson 8: Your 6 Month Strategy

No more stressing about what to do next!

In this lesson, we’ll bring everything together and create an easy-to-follow plan for how you’ll continue to build your platform over the next 6 months.

With this comprehensive strategy in your back pocket, you’ll know the most effective and efficient ways to skyrocket your platform growth!

“I now have concrete ways to assess how I want to spend my time and why as well as how to evaluate whether or not what I choose to do works.

I also like that I have the flexibility (permission) to experiment and see what works and try new things if what I tried before didn't work out.”


$299 $47


This course is perfect for you if:

You want to be a traditionally published writer someday and you’re committed to creating a solid foundation for a long-term writing career.

✅ You know you need an author platform but you don’t know what that looks like or what your next steps are.

✅ You’re not 100% sure what your first book will be about but you definitely want to write one.

✅ You have limited time and you want to focus on the most effective steps.

✅ You’ve already published a book but you want strategies to optimize your existing platform

This course is NOT perfect for you if:

❌ You already have a book launch & marketing team in place to help you create your author platform.

❌ You’re looking for strategies on how to launch your first book ―
This course focuses on how to optimize your existing platform BEFORE you launch so you can land a publishing deal and ultimately sell more books

❌You’re looking for coveted PR opportunities like appearing on Good Morning America― While this course helps you set up the foundation for landing more press and appearing on podcasts, effective PR requires a whole different strategy that this course doesn’t cover!

Curious how I know so much about the book publishing world?

Hey, I’m Crystal Ellefsen!

And since 2014, I’ve helped dozens of high-profile authors grow their author platforms and leverage it for successful book launches. (I’ve even been part of five New York Times bestseller launches!)

No matter what genre you want to write for, the reality is that publishers WANT you to have a platform (because book publishing is a business after all).

Yet so many aspiring authors are paralyzed by the idea of building one because they’re either overwhelmed or it fills them with dread.

That’s why I decided to distill everything I know about the book marketing world (and all the strategies I use with my clients) in this course to help you take control of your writing career!

To be clear, the tools & strategies I teach won’t give you overnight success. It won’t show you how to go viral or how to achieve instant fame & fortune.

Building a platform that attracts your ideal readers AND sells your books is a long game.

It takes time to figure out how you want to show up online. What you want to be known for. And how to attract the right audience.

But what I can promise you is that the time you spend working on your platform will be effective.

Because with this course in your back pocket, you will have:

  • All the right steps in the right order (so you’re not trying to figure out what to do next)
  • Clarity on how to communicate with your ideal readers (so you’re never at a loss for words)
  • Confidence that the time and energy you’re spending will pay off because you’re focusing on the best marketing platforms for your unique goals

One last thing before you go…

If you’re hanging down here, then you may be wondering if it’s too soon to start investing in your author platform.

After all, you may not even have a book idea yet…

And you’d rather spend your precious time focusing on honing your craft instead of getting distracted by social media.

As someone who’s been in the book publishing trenches with dozens of authors, here’s what I want you to know ―

It’s never too early to start building your author platform ― even if you don’t have a book idea yet.

The sooner you take the first steps to building (and optimizing) your author platform, the sooner you’ll be able to achieve your dream of becoming a published author.

Because when you’re clear on WHO your ideal readers are, WHAT content to create, and HOW to confidently talk about your writing ―
You’ll no longer feel paralyzed when it comes to promoting your work.
Instead, you’ll be able to confidently move forward and create an effective website, social account, and email newsletter that you’re proud of.

From then on, you’ll have a cohesive online presence…

Which’ll make it easier for your ideal readers to find and engage with your work…

Which’ll spark countless ideas for all the future books you can write…

And will lead to literary agents & publishers saying heck yes to your query letters because of your platform numbers.

All of this sets you up for a successful book launch because you’ll have an engaged community who are ready to pre-order your book and leave hundreds of 5-star reviews on Amazon…

Which will ultimately increase your chances of landing on the bestseller lists, gaining press, and selling even more books than you ever thought possible.

And with a successful book launch up your sleeve, you’ll find it easier than ever to land the next book deal, and the next, and the next!

The result?

YOU are ultimately in the driver’s seat of a long-term writing career.

A career where you can exhale in relief knowing that the books you want to write will continue to be published and find their way into your readers’ hands.

The only thing that stands between you and this reality is whether or not you get started today…

And I’ll be here to help you focus on all the right steps so you can confidently move forward.

So if you’re ready to build your author platform, just click the shiny button!

I want to start now!


I’m super busy! How long does the course take to complete?

This is a self-paced course designed for writers who want to get started on their author’s platform, but don't have a lot of extra time.

There are 8 video lessons in total, each lasting for about an hour. And at the end, there is 30 mins of homework (which you can complete any time).

You could watch one lesson per day and be done in 8 days or you could watch one per week and be done in 8 weeks. It’s completely up to you and your schedule!

Do I need to have a published book before I take this?

Nope! In fact, this course is perfect for you if you don’t have a book because it sets out everything you need to do beforehand to increase your chances of landing a literary agent and a publisher.

I'm not sure what my book is about, should I wait to take this course until I know?
Don't wait! Building an author platform is a long game and takes time (especially if you have a day job). This course is designed to help you get clarity about what you want to be known for and how you want to show up on the internet, even if your book's genre or themes are still undetermined.

Through the process of understanding your ideal readers and growing your audience, you’ll be able to discover what book ideas resonate the most with your community!

If I already have a published book ( and a website, email marketing, and social media accounts), will this still help me?

This course will still help you if your online presence feels scattered, inconsistent, and doesn’t represent you as the author you are.

It gives you an opportunity to refocus your efforts on audience growth, create a more intentional strategy, and optimize your platform so you can reach more people, effectively nurture your audience, and continue to sell more books.

Should I have a website and social media before I start this course?

If you don't already have a website, email marketing, or social media accounts set up, take this course FIRST. It will save you SO. MUCH. TIME. and frustration because you’ll know exactly how to set it up from the beginning!

Is this for beginners? Do I need prior experience?

You don’t need any prior experience in order to take this course and benefit from it. Seasoned authors as well as total newbies have found the foundations in this course accessible and applicable.

What if I want to hire you 1:1 to help me out with all this?

Right now I’m not taking on 1:1 client work…but if you’d like me to review your 6-month Author Platform Strategy, there is an option to book a 1hr paid consult with me at the end of the course!

When you buy BYAP, you can get my personalized recommendations and feedback for only $200. I recommend going through all 8 videos and filling out the worksheets first so we can make the most out of our time together!

What is your refund policy?

If you're not 100% satisfied with your purchase, just send me an email within 14 days of your purchase date and I’ll give you a refund.

$299 $38